When Inabata & Co., LTD. introduced their newest fruit mochi product with us, we immediately recognized its potential. While mochi is often paired with ice cream or red bean paste, it is rare to find one filled with real fruit puree.
Drawing inspiration from Japan’s お土産 (omiyage) culture, or the tradition of giving thoughtful gifts, we were determined to share this new dessert with the world, combining great taste with natural simplicity and balance.
CHA Agency developed the name “Mochi Ko.”, and designed the logo, packaging, and overall brand identity. Today, we continue to lead the brand’s marketing efforts by managing all social media platforms (Instagram, Facebook, and TikTok) and developing both digital and in-person campaigns to build more brand awareness.
